Our vision

To create a culture of fit, healthy and conscious individuals being the change they wish to see in the world.

Our mission

We aim to provide the framework and tools to educate, coach and train individuals to live and thrive on a plant-based lifestyle.

Our values

  1.  Wholism over reductionism – Achieving optimum health and physical performance through a whole foods plant-based diet.
  2. Authenticity – An insatiable drive to be the best version of one's unique self.
  3. Conscious consumption – Local, sustainable, ethical and ecological where possible.
  4. Practicing non judgement - Animals and our fellow man.