Our vision

To create a culture of fit, healthy and conscious individuals being the change they wish to see in the world.

Our mission

Through a green lifestyle and a lean mindset, we aim to provide the framework and tools to educate, coach and train individuals to achieve optimal health, fitness and find happiness from the inside out.

Our values

  1.  Wholism over reductionism – Achieving optimum health and physical performance through whole foods plant-based nourishment
  2. Authenticity – An insatiable drive to be the best version of one's unique self
  3. Conscious consumption – Local, sustainable, ethical and ecological wherever possible
  4. Collaboration rather than competition – Collectivism while maintaining a perspective of individualism